Automotive
We deliver advantage by empowering electric vehicle manufacturers to push the boundaries of performance, driving product innovation and differentiation that puts them ahead of the curve.
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Charging
We harness advanced engineering and breakthrough thinking to deliver high-performance EV charging solutions tailored to both commercial and residential environments.
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Mining
We help reduce carbon emissions while maintaining productivity. Our Halo-300 solution maintains connectivity to equipment in hard-to-reach areas, and our Fuel Analytics solution helps lower carbon emissions.
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Motorsport
Motorsport is at our very core. For over three decades we have set the standard in high-performance motorsport solutions for the world's most prestigious series.
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Transport
We have redefined the limits of connectivity performance to build the first 5G edge connected mobility platform for public transport and fleet operators.
Find out morePioneering a better future
The world around us is undergoing significant change: the greatest in generations. At Motion Applied, our people and technologies are committed to creating a more sustainable, intelligent, connected, purpose-driven, and collaborative future.
With over 35 years of expertise at the forefront of motorsport, we deliver tangible benefits to our customers, partners, stakeholders, and the communities we serve.
Our commitment to electrification, connectivity, telemetry, control, and analytics drives our innovations, enabling us to achieve breakthroughs across motorsport, automotive, transport, and beyond.
Our history
1989
TAG Electronic Systems
Ron Dennis identifies the power of real-time electronics in motorsport
Our first large contract was to supply the Mercedes Benz Group C sports car, Michael Schumacher's pre-F1 car.
2003
McLaren Electronic Systems
Our first rebrand - and a new home
We were the first to move into the new McLaren Technology Centre, while it was still being finished!
2014
McLaren Applied Technologies
McLaren's two technology companies merge to form McLaren Applied Technologies
McLaren Electronic Systems and McLaren Applied Technologies merge to take McLaren's technology to market.
2020
McLaren Applied
Simplifying our name in the market
Greybull’s investment supports the McLaren Applied's significant potential and growth plans.
2021
Grey Bull acquisition
Greybull acquires McLaren Applied from the McLaren Group.
Greybull’s investment supports the McLaren Applied's significant potential and growth plans
2025
A new era
Welcome to Motion Applied.
Motion Applied begins the next chapter reflecting our status as a truly independent Tier One technology provider.
Industry innovation
Our motorsport heritage gives us a unique insight into efficiency and optimisation. We provide solutions to motorsport series that help them become more sustainable and efficient, including driving the transition to carbon-neutral and the adoption of electrification.
We help automotive organisations deliver more energy efficient and inclusive micro, personal and commercial modes of transport.
We work in transportation to deliver connectivity, fleet management and energy-efficient modes of transport. Our innovations can make public transport a more reliable and attractive option and thus, in tandem with electrification, cut urban air pollution.
Latest news
PMW Expo 2025 headline sponsors
Renewed partnership with MissionH24
